There are certain things we need to do for everyone and then there are the personal details. Personalization is a form of memorialization that is unique for every individual. As an example, John Reed was a funny humorous guy, so instead of his burial being in the chapel, the family booked the comedy club. Another personal moment is during the burial of your loved one. A family member writes on a note card posting how he remembered the beloved and then attaches the card to a balloon to send off simultaneously in the air.